This is an interesting question! You present a lot of information here (because there's a lot to talk about). I'd love to see some solid numbers or statistics around your data -- for example, a count of how MANY advertisements you reviewed included "cars, accessories, insurance and golf equipment," or how many ads you found that portrayed females in a sexual light. Also, did you only review Golf Digest magazine? How may editions, and from which years? Being a bit more direct about your methodology will make this study even stronger and more relevant to your audience.
Interesting question, and good job thinking about it in a critical light!
Frank, this is an interesting study! One assumption that seems inherent to your research question, method, and conclusion is that changing the portrayal in ads would result in a more diverse audience for the golf industry. However, I can personally say that I have never seen Golf Digest, so any representations would probably be directed toward people who are already interested in golf. A larger question here is, Do you think that sports such golf *should* work to make the game more accessible and welcoming? Given the restrictions of the game, what challenges does this present?
Hi Frank, I used to TA for this course in 2013 & 2014 and advised the quantitative and qualitative projects. Your project and RQ is part of a larger, broader, and necessary discussion in the golf industry.
Personally, I come from a family of male golfers, but I was not encouraged to participate in the activity as it was seen as boys time so there's family socialization and gender roles at play. There has also been case study evidence of the challenges that female executives, in particular women of color, face when gaining access to clubs and courses while their male colleagues have access and are able to conduct business conversations, networking, and meetings.
I would encourage you to be a bit more critical of the industry and its mediated representations. In my own work I often critique things that I personally support and believe in because I want it to be better and do better. I firmly believe that the role of the communication professional is to advise the industries and organizations that we work within to do and be better. GBR! Sara Baker Bailey c/o 2014
This is an interesting question! You present a lot of information here (because there's a lot to talk about). I'd love to see some solid numbers or statistics around your data -- for example, a count of how MANY advertisements you reviewed included "cars, accessories, insurance and golf equipment," or how many ads you found that portrayed females in a sexual light. Also, did you only review Golf Digest magazine? How may editions, and from which years? Being a bit more direct about your methodology will make this study even stronger and more relevant to your audience.
ReplyDeleteInteresting question, and good job thinking about it in a critical light!
Frank, this is an interesting study! One assumption that seems inherent to your research question, method, and conclusion is that changing the portrayal in ads would result in a more diverse audience for the golf industry. However, I can personally say that I have never seen Golf Digest, so any representations would probably be directed toward people who are already interested in golf. A larger question here is, Do you think that sports such golf *should* work to make the game more accessible and welcoming? Given the restrictions of the game, what challenges does this present?
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteHi Frank,
DeleteI used to TA for this course in 2013 & 2014 and advised the quantitative and qualitative projects. Your project and RQ is part of a larger, broader, and necessary discussion in the golf industry.
Personally, I come from a family of male golfers, but I was not encouraged to participate in the activity as it was seen as boys time so there's family socialization and gender roles at play. There has also been case study evidence of the challenges that female executives, in particular women of color, face when gaining access to clubs and courses while their male colleagues have access and are able to conduct business conversations, networking, and meetings.
I would encourage you to be a bit more critical of the industry and its mediated representations. In my own work I often critique things that I personally support and believe in because I want it to be better and do better. I firmly believe that the role of the communication professional is to advise the industries and organizations that we work within to do and be better.
GBR!
Sara Baker Bailey
c/o 2014