Dear Hannah, I so appreciate your thoughtful analysis and the rhetorical gymnastics in which Nike has had to engage to shift the focus, especially for those who judge Kapernick harshly on whatever prinicle they comploy. I wonder what the conclusions might look like you worked the lanbuage of Bitzer's concepts of exigence, audience, and constraints even more centrally into your concluisons. We are so grateful for the work that you have done with your Capstone professors this semester; you hung in there and finished up your project. Wishing you all the best! If you are graduating this semester, congratulations and please keep in touch with us, you are always a CommHusker! Dr. Dawn O. Braithwaite, Department Chair, Communication Studies
Hello Hannah, What I like here is that you have taken a rhetorical framework to analyze a inconsistency in the narrative of a popular advertising campaign and the narrative of the public Nike serves. I wonder, what could these types of studies give to the advertising world. You mention demonstrating how it impacts sales, do you think it could go further? Nicely done! Dr. Christina L. Ivey, Boise State University
Hi Hannah, Nike's decision to use Kaepernick to engage in social advocacy is so interesting precisely because he was a controversial figure at the time. You make an interesting point Nike used Kaepernick's image without explicitly connecting to the issues that motivated Kaepernick to take a knee during the national anthem. But since Kaepernick is best know for kneeling in response to brutal violence against black people, what kinds of meanings do you think viewers might have associated with Nike by virtue of using Kaepernick's image alone? -Kristen Hoerl
Good choice for your capstone project. I've been drawn more and more to Bitzer's rhetorical situation as I think about how to be responsive to the world around me--and Kaepernick is certainly being responsive as many of the comments here note. I wonder, though, how the constraints changed for Kaepernick as a rhetor when he transitioned from the NFL anthem protest into Nike advertising? Congratulations, Hanna! --Christina Foust, PhD (MA Class of 2000)
Dear Hannah, I so appreciate your thoughtful analysis and the rhetorical gymnastics in which Nike has had to engage to shift the focus, especially for those who judge Kapernick harshly on whatever prinicle they comploy. I wonder what the conclusions might look like you worked the lanbuage of Bitzer's concepts of exigence, audience, and constraints even more centrally into your concluisons. We are so grateful for the work that you have done with your Capstone professors this semester; you hung in there and finished up your project. Wishing you all the best! If you are graduating this semester, congratulations and please keep in touch with us, you are always a CommHusker! Dr. Dawn O. Braithwaite, Department Chair, Communication Studies
ReplyDeleteHello Hannah,
ReplyDeleteWhat I like here is that you have taken a rhetorical framework to analyze a inconsistency in the narrative of a popular advertising campaign and the narrative of the public Nike serves. I wonder, what could these types of studies give to the advertising world. You mention demonstrating how it impacts sales, do you think it could go further?
Nicely done!
Dr. Christina L. Ivey, Boise State University
Hi Hannah,
ReplyDeleteNike's decision to use Kaepernick to engage in social advocacy is so interesting precisely because he was a controversial figure at the time. You make an interesting point Nike used Kaepernick's image without explicitly connecting to the issues that motivated Kaepernick to take a knee during the national anthem. But since Kaepernick is best know for kneeling in response to brutal violence against black people, what kinds of meanings do you think viewers might have associated with Nike by virtue of using Kaepernick's image alone? -Kristen Hoerl
Good choice for your capstone project. I've been drawn more and more to Bitzer's rhetorical situation as I think about how to be responsive to the world around me--and Kaepernick is certainly being responsive as many of the comments here note. I wonder, though, how the constraints changed for Kaepernick as a rhetor when he transitioned from the NFL anthem protest into Nike advertising? Congratulations, Hanna! --Christina Foust, PhD (MA Class of 2000)
ReplyDelete